Want more traffic to market your existing products? Need more leads to your webpage?
Here is a quick tip which will help you sell more of your products and help establish yourself as an expert on a particular topic or product.
The first step is, know what keywords that people who are interested in your product will search for. Know where the traffic is coming from, for your niche product and ensure you are visible to those people all over the Internet. Be everywhere that they are and in their face with your offer. Be a stalker for the conversation.
To do this, simply use Google Alerts.
Whenever someone posts on a blog or forum with the keywords you have selected, go there and participate. This will ensure you are visible to those who are interested in the product you are marketing. In this way, you will also place yourself in the forefront as the expert in the topic of discussion. You will gain recognition and ultimately blend in your product during your discussion whereby you can advertise the benefits of your products. Be the expert and let people know it all over the Internet. Let Google do the spy work for you.
At the same time, find the publishers involved in your conversation and make them partners and affiliates. That is another way to expand your business.
Using Google Alerts is a fantastic idea, but if you do not use the appropriate keywords, you will quickly realize that you will get zillions of 'false positives' in your inbox. In order to use Google Alerts effectively, and not drown your inbox with mostly irrelevant alerts, you must use selective, long-tail keywords.
Apart from long-tail keywords, you can use [Exact Search] and "Phrase Search". How many false positives you get will vary based on your niche.
I can see how doing that regularly would not only help you really be able to stay on top of the "pulse" of your market, but could help you earn the position of an expert in the field too.
Yes, and it can also help you build a relationship with people in your niche - both customers and partners. Focus on helping people find the answers they are looking for and they will hold you in high regard.
Okay, so exactly how do you turn on Google Alerts?
Go here: http://www.google.com/alerts?hl=en
Keep in mind you are limited to 32 words!
Another great way to use Google Alerts is to insert keywords that would indicate new information so you can post content to your blogs. For example, if your topic is weight loss, then enter "weight loss research" or "weight loss study" into Google Alerts and each day you get the latest, greatest scientific breakthroughs on weight loss that you can post about on your blog giving you ample interesting, highly credible and up-to-the-minute information.
With the above information at hand, now you can post in forums asking subscribers their opinion towards this latest, greatest scientific breakthroughs -- what do you think, what is their opinion, does it make sense, is it something you have experienced? -- again, establishing yourself as the expert on the topic.
With this knowledge, my hope is that you will make many extra sales per day.
For more affiliate marketing tips, visit my other blogs at http://josephyap.com/affiliatemarketing and http://josephyap.com/freestuff. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at this website: http://affiliatecashsecrets.com/go/64663/1.
Friday, April 25, 2008
Just Sell What Lots Of People Buy
Here are some practical step by step, word by word from the title above.
Let us start with the last word in the phrase.
1. BUY
You want one kind of visitor in this business - a buyer.
As nice as it might be to have a "high-traffic site" with some crazy traffic graphs in Google Analytics - at the end of the day, who really cares unless they made you money?
I do not know about you, but I am not in this business for the charity. I donate my own money as appropriate - but my websites sure better be profitable!
And so I target buyers.
People with credit card in hand, looking for the order form - NOT just "information".
In terms of building affiliate sites, this means that I focus on product-related keywords and keyphrases. People searching for products do so to research and "make sure" about a purchase decision, in most cases. And some are literally searching for the order form.
A small percentage do so for other "non-buying" reasons, but the majority are either on the verge of buying and in need of a little "push" - or they're simply looking for the place to insert their credit card number because of previous research.
Why it is not rocket science:
Just build a site that includes info-pages and/or reviews for the popular products in your target niche and make it VERY EASY for the visitor to get to the vendor's site...
...through your affiliate link, of course!
How hard is that?
2. LOTS OF PEOPLE
For the longest time, I truly believed that the only "chance" I had to make a good online income is if I could dominate some sort of un-tapped niche.
Finding a "gold mine" niche that had no competitors.
What a load of rubbish!
You can make more money on page 30 of Google's results in a high-demand niche than you can by "dominating" some piddly little untapped micro-niche.
It is true.
By selling or promoting what millions of people buy, that means that you are casting your "fishing net" into a lake that is absolutely TEEMING with fish!
Who cares if you are only collecting a fraction of the fish that your competition does - there is plenty to go around.
And if you target the "buyer profile" keywords, than the competition factor is far less of a barrier than you might think, anyway.
I have sites in ultra-competitive niches getting hundreds of visitors a day that are barely even visible in the SE's - except for a multitude of long-tail & product keywords.
And man, do they pull it down!
So forget what you have heard about 'niche domination'.
Instead, consider the reality of just how possible it is to simply ENTER a massive niche, harnessing the easy traffic due to the sheer demand that exists on the long-tail, the mid-tail, the "product-tail" the "misspelled, unique & crazy keywords"-tail and all the rest of it.
Go after the buyers in ultra-competitive, high-demand markets and just watch what happens when you start building backlinks.
3. SELL
I see so many sites and blogs that could make a KILLING if they would simply place their affiliate promotions more visibly.
But instead, they "hide" all their links at the bottom of their articles.
Or they just get lazy, and put up a banner somewhere - or otherwise "promote" from some dark corner of their site, as if they think that their visitors might get offended if they "over-promote".
What a sad loss for them.
I jam my promos right in my visitor's faces. Front and center.
The first thing they see when *ANY* of my site's pages load is a damn good reason to go and buy something that, in most cases, is what they're already looking for.
This way, I have seen even my "very low" traffic sites make several sales a week - a result of visitor targeting AND effective visitor funneling.
And the profits will explode as your traffic levels increase over time from organic listings.
But you can expect mediocre profits at best if you are afraid of SELLING.
4. JUST
You know, it used to take me MONTHS to roll out a simple 20-page site.
That is because I would over-think, over-plan, over-strategize and "perfect" things to DEATH.
I had have 52 autoresponders lined up, some crazy user-based viral marketing campaigns lined up, and God knows what else.
And in the end - those few alleged "masterpieces" ended up being my worst performers.
Ironically, one of my most profitable sites is absolutely the ugliest, most un-planned DISASTER ever. It sucks. I don't even show it to other marketers, more out of embarrassment than "niche protection".
But it is a classic SEO-friendly, HTML site with targeted title tags, H1 tags and unique content, it sticks the offer right in the visitor's faces, and it has more than 10,000 backlinks.
(It is not in the marketing niche, by the way - none of these types of sites are)
So stop planning things to death.
And no, you do not have to build a list in every niche, and you do not have to orchestrate some master-plan to conquer your niche in 15 days with the world's best marketing plan like your favorite Guru.
Just tap into the existing "buyer traffic" and make some easy commissions.
And then do it again and again.
Then - use those profits to start developing your own products, authority sites, etc. so that you can use this kind of "leech" strategy to fund the development of a business with a rock-solid foundation in a matter of a year or so.
All the while pulling down a full-time income, if you take it seriously enough.
And that's all there is to it.
Like I said - it ain't rocket science
In summary...
Enter into an actual, high-demand niche with millions of buyers.
Anti-adware, acne removal, weight-loss pills, and so on are a few examples of HUNDREDS of other niches that fit the bill.
Set up a simple site that reviews each major product, with maybe a few articles, etc. Put your affiliate promos in the top-fold of the page, FRONT AND CENTER.
Optimize your pages for SEO, targeting the "buyer keywords".
And then build as many backlinks as possible - Google "how to get backlinks" to find out more about that.
Work hard, and monitor your stats closely to see what happens when your site gets indexed and your rankings start to climb.
When the sales start to trickle in, reinvest all your profits to strengthen your rankings, increase backlinks, etc. until you have got some serious SE presence.
The traffic will be roaring in a few months - and so will the sales, if you are in a niche full of buyers.
Then - do it again, and again, and again, and again...
It could change your life.
And it is not rocket-science.
For more affiliate marketing tips, visit my other blogs at http://josephyap.com/affiliatemarketing and http://josephyap.com/freestuff. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at this website: http://affiliatecashsecrets.com/go/64663/1.
Let us start with the last word in the phrase.
1. BUY
You want one kind of visitor in this business - a buyer.
As nice as it might be to have a "high-traffic site" with some crazy traffic graphs in Google Analytics - at the end of the day, who really cares unless they made you money?
I do not know about you, but I am not in this business for the charity. I donate my own money as appropriate - but my websites sure better be profitable!
And so I target buyers.
People with credit card in hand, looking for the order form - NOT just "information".
In terms of building affiliate sites, this means that I focus on product-related keywords and keyphrases. People searching for products do so to research and "make sure" about a purchase decision, in most cases. And some are literally searching for the order form.
A small percentage do so for other "non-buying" reasons, but the majority are either on the verge of buying and in need of a little "push" - or they're simply looking for the place to insert their credit card number because of previous research.
Why it is not rocket science:
Just build a site that includes info-pages and/or reviews for the popular products in your target niche and make it VERY EASY for the visitor to get to the vendor's site...
...through your affiliate link, of course!
How hard is that?
2. LOTS OF PEOPLE
For the longest time, I truly believed that the only "chance" I had to make a good online income is if I could dominate some sort of un-tapped niche.
Finding a "gold mine" niche that had no competitors.
What a load of rubbish!
You can make more money on page 30 of Google's results in a high-demand niche than you can by "dominating" some piddly little untapped micro-niche.
It is true.
By selling or promoting what millions of people buy, that means that you are casting your "fishing net" into a lake that is absolutely TEEMING with fish!
Who cares if you are only collecting a fraction of the fish that your competition does - there is plenty to go around.
And if you target the "buyer profile" keywords, than the competition factor is far less of a barrier than you might think, anyway.
I have sites in ultra-competitive niches getting hundreds of visitors a day that are barely even visible in the SE's - except for a multitude of long-tail & product keywords.
And man, do they pull it down!
So forget what you have heard about 'niche domination'.
Instead, consider the reality of just how possible it is to simply ENTER a massive niche, harnessing the easy traffic due to the sheer demand that exists on the long-tail, the mid-tail, the "product-tail" the "misspelled, unique & crazy keywords"-tail and all the rest of it.
Go after the buyers in ultra-competitive, high-demand markets and just watch what happens when you start building backlinks.
3. SELL
I see so many sites and blogs that could make a KILLING if they would simply place their affiliate promotions more visibly.
But instead, they "hide" all their links at the bottom of their articles.
Or they just get lazy, and put up a banner somewhere - or otherwise "promote" from some dark corner of their site, as if they think that their visitors might get offended if they "over-promote".
What a sad loss for them.
I jam my promos right in my visitor's faces. Front and center.
The first thing they see when *ANY* of my site's pages load is a damn good reason to go and buy something that, in most cases, is what they're already looking for.
This way, I have seen even my "very low" traffic sites make several sales a week - a result of visitor targeting AND effective visitor funneling.
And the profits will explode as your traffic levels increase over time from organic listings.
But you can expect mediocre profits at best if you are afraid of SELLING.
4. JUST
You know, it used to take me MONTHS to roll out a simple 20-page site.
That is because I would over-think, over-plan, over-strategize and "perfect" things to DEATH.
I had have 52 autoresponders lined up, some crazy user-based viral marketing campaigns lined up, and God knows what else.
And in the end - those few alleged "masterpieces" ended up being my worst performers.
Ironically, one of my most profitable sites is absolutely the ugliest, most un-planned DISASTER ever. It sucks. I don't even show it to other marketers, more out of embarrassment than "niche protection".
But it is a classic SEO-friendly, HTML site with targeted title tags, H1 tags and unique content, it sticks the offer right in the visitor's faces, and it has more than 10,000 backlinks.
(It is not in the marketing niche, by the way - none of these types of sites are)
So stop planning things to death.
And no, you do not have to build a list in every niche, and you do not have to orchestrate some master-plan to conquer your niche in 15 days with the world's best marketing plan like your favorite Guru.
Just tap into the existing "buyer traffic" and make some easy commissions.
And then do it again and again.
Then - use those profits to start developing your own products, authority sites, etc. so that you can use this kind of "leech" strategy to fund the development of a business with a rock-solid foundation in a matter of a year or so.
All the while pulling down a full-time income, if you take it seriously enough.
And that's all there is to it.
Like I said - it ain't rocket science
In summary...
Enter into an actual, high-demand niche with millions of buyers.
Anti-adware, acne removal, weight-loss pills, and so on are a few examples of HUNDREDS of other niches that fit the bill.
Set up a simple site that reviews each major product, with maybe a few articles, etc. Put your affiliate promos in the top-fold of the page, FRONT AND CENTER.
Optimize your pages for SEO, targeting the "buyer keywords".
And then build as many backlinks as possible - Google "how to get backlinks" to find out more about that.
Work hard, and monitor your stats closely to see what happens when your site gets indexed and your rankings start to climb.
When the sales start to trickle in, reinvest all your profits to strengthen your rankings, increase backlinks, etc. until you have got some serious SE presence.
The traffic will be roaring in a few months - and so will the sales, if you are in a niche full of buyers.
Then - do it again, and again, and again, and again...
It could change your life.
And it is not rocket-science.
For more affiliate marketing tips, visit my other blogs at http://josephyap.com/affiliatemarketing and http://josephyap.com/freestuff. Feel free to distribute this article in any form as long as you include this resource box. You can also include your affiliate link when you sign up at this website: http://affiliatecashsecrets.com/go/64663/1.
Subscribe to:
Comments (Atom)
